Selling a home is not easy; especially when you’re trying to sell an expensive one. For example, the famous Beverly Hills television mansion was purchased for $13.5 million in 1986. Over the next decades, it was adorned with acres of land, tennis courts, pool houses, and more. It was placed on the market last year at $350 million.
While your home may not be a $350 million mansion, there are numerous steps in the marketing process to sell a luxury house fast. Fortunately, there are strategic ways to properly market your luxury real estate and sell it.
Establish The Right Price
Setting a price prior to placing your house on the market is the most important step to selling your home. This needs to be wisely thought out. If you price your home too high, it will take longer to sell. You also want to ensure buyers are attracted to your home by a reasonable price.
Choosing the real estate agent is vital to the successful sale of your luxury home. Be sure they are experienced in marketing and will accommodate your plans as well. An experienced agent will even be able to bring on a professional company to assist in the process.
Utilize Effective Marketing
There are many ways to market your home, but only a few are highly effective. Although the use of print advertising and mailing can be helpful, the use of the internet is truly the way to go. Seeking a professional digital marketing company can help you sell your mansion quickly.
Marketing with the use of Social Media has not only become quite popular, but also very effective, said CEO of the leading real estate web marketing agency Real Estate Bees. Real estate agents have reached numerous clients with the use of platforms such as Facebook and Twitter.
Setting The Scene
All buyers want to be impressed with the home they’re interested in. By taking the time to stage your home, you’re essentially raising the price on the value without additional labor. Along with cleaning and tossing out clutter, think about highlighting a specific room in the home.
Potential buyers expect to see elegance in a luxury home. Perhaps you have a formal dining room, or an adorned parlor room. Regardless of your favorite room, pick one to showcase for marketing purposes and an open house.
Seek Out An Investment Group
Another way to sell your mansion quickly, is to search out a group of investment buyers that are willing to buy your home. As House Cashin’s marketing director recently said, while home cash buyers are usually only looking for lower prices, investment groups will typically buy up houses with a purpose.
That purpose is to resell properties to other investors or end buyers. If you’re struggling to quickly sell your expensive property, this is an option for you.
Don’t Get Discouraged
Understand that selling a luxury home is going to take longer than one that isn’t luxury. Be patient and continue to follow the plan you have established. The perfect buyer is certain to come along.