If you’re a business owner in Singapore, you have to quickly adapt your marketing tactics in the fast-paced digital marketing landscape. Adjusting fast allows you to harness the opportunities in this emerging marketing frontier. It is a fluid business environment where new ideas emerge and disappear quickly.
In a country of 5.83 million, 4.92 million are active Internet users, highlighting the potential in the digital economy. Internet-based enterprises continue to thrive in the backdrop of high internet penetration, a tech-savvy population, and high mobile connectivity.
By learning the new digital marketing trends, you can position your online business to remain competitive. On this marketing frontier, it’s the most adaptable businesses that survive.
Read on to find some of the new ideas revolutionising the online marketing ecosystem to start preparing your business.
Artificial Intelligence (AI)
Artificial intelligence is no longer an idea displayed in concept shows. Today, AI is already in use across industries and it’s set to become a big hit in the marketing landscape. In today’s data-driven business environment, artificial intelligence has become critical in collecting and analysing information. AI application in digital marketing includes:
- AI chatbots: For improved customer service and better customer satisfaction
- Email marketing: AI is instrumental in personalisation and email marketing benefits a lot from this trend. You can optimise your email campaigns through better custom content and targeting.
- AI in advertising: The largest IT firms from Google to Instagram now leverage artificial intelligence in their advertising. They can deliver better customer experience by showing adverts and content that matters to specific users.
- Better marketing outcomes: If you can determine what type of content your target audience would love, the results of your campaigns would improve. This is what you get with AI which helps you narrow down on the most effective type of content.
- Lead generation
- Predictive analysis
- Voice search and speech recognition tools
- Marketing automation
AI in marketing guarantees saves money, reduces errors in marketing, helps in content marketing, data collection and analysis and many other areas.
Video content is highly effective and research shows adding this content on your landing page increases conversion by 86%.
With video content, you achieve multiple objectives at once, including boosting conversion, increasing engagement, building brand awareness, and much more. You can educate, entertain, show customer testimonials, launch products and do so much more with video.
Multiple platforms such as YouTube, Amazon, Facebook, Vimeo and Instagram are available to distribute your visual content. This is one of the trends set to dominate marketing for a long time. This is one of the key areas where a digital marketing agency in Singapore can help through quality productions.
Many companies today use chatbot technology to improve their customer service levels. This AI-based trend allows marketers to engage with potential leads and with their customers 24/7. It is now a critical tool in lead generation, lead nurturing and also helps in conversion.
There’s so much data generated by businesses and this is the most valuable asset today. Big data is no longer a buzzword but reality as businesses increase touch points across their chains. For instance, if you have an app, website, point of sale, physical store and social media networks, you can collect data volumes to help in decision making.
Big data is now a crucial concept for digital marketers as it allows for better data-driven decisions. Through the data collected, marketers can now gain crucial insight into their target customers. Data collection and analysis throughout the sales funnel helps marketers tweak their campaigns.
With data, it becomes easier for a digital marketer to make decisions on the fly, get better reports on all marketing KPIs of their campaigns, and run better-targeted campaigns and much more. There’s no room for guesswork when you have a constant stream of data flowing through your system.
In 2019 alone, 51% of businesses said they used automation. There are multiple areas in your marketing campaign where automation boosts efficiency. These include:
- Email marketing
- Social media marketing
- Customer Relationship Management
- Marketing Analytics
- Lead management
- Pricing automation
- Inbound marketing to marketing research
This trend continues gaining popularity because it cuts costs, improves marketing efficiency and allows marketers to meet objectives faster. Automation also boosts engagement levels and can help build lasting relationships with your customers.
This is the digital form of traditional word-of-mouth marketing. A leader in your niche can help amplify your products or brand message and connect better with your target audience. Research shows 50% of Internet users follow a celebrity or influencer on social media. This is enough to partner with an influencer and leverage the growing trend to unlock your business potential.
The digital marketing landscape is fluid and you have to adapt fast to tap into the available opportunities. More people will continue shopping online in Singapore, and you have to embrace these innovative trends to remain visible. These trends also help optimise your marketing efforts for better outcomes.