The world of web design never stops moving forward, and the concept of what a website is continues to change. Every year, a plethora of ideas emerge which promise to alter the way that we do web design.
Here’s what’s on the radar for the rest of 2019.
Marketing Channel ROI Tracking
Companies want to know whether their websites are doing the job that they set out to do. Sure, they might look beautiful and load quickly, but if they don’t convert, when what’s the use?
Tracking technology has come on significantly in recent years, and in 2019, it’s ready for the big time. Firms that use state-of-the-art multi-channel tracking can see where a customer came from, how much they spent, the profit they generated for the firm, and the ROI for the particular marketing channel they came through.
In-Built Content Management Systems
Companies don’t want to have to go to their website developer every time that they want to update a blog or post a new article. They want to be able to make changes in real-time to service their marketing needs in the here and now.
Those looking for web design Hendersonville, TN, are in for a treat. Many web developers now create websites with in-built and intuitive content marketing systems. These systems are a bit like plug-ins and make it easy to upload and format written posts. You just cut and paste your article from your word processors (or type it directly into the browser), edit and then upload – it’s that simple. The content management system does the rest.
There’s a growing realization that companies should value websites in terms of their conversion performance. A website is only as good as the revenue that it generates. The task for web designers in 2019, therefore, is not only to make the website experience slick and intuitive but an effective sales platform as well. Expect to see greater use of calls-to-action and dynamic sites which react to customer pain points.
Website security needs to improve for 2019. We’ve seen a host of high-profile breaches in recent years, many of which are the result of website security failures.
Progressive Web Apps
Following the success of branded apps, web developers are pushing the concept further in 2019, creating what has been dubbed “progressive web apps.” These quasi apps are a kind of hybrid between regular branded apps and web pages, incorporating the best of both. Progressive web apps promise to improve the user experience in several ways, including animated page transitions, push notifications and, of course, splash screens.
AI-Infused Web Pages
While the buzz around AI might have died down slightly in 2019, it is slowly finding its way into website design. If you search for “web design near me,” you’ll find a host of agencies all promising to infuse websites with the power of machine learning. AI will bring to web pages what Siri and Alexa brought to home assistants: smart agents which help users find the information they want using the power of their voice (or text chat).