Social media presence for any business is crucial, yet overwhelming. In today’s digital world, it’s essential to take full leverage of your marketing plans using social media. Social media channels are not only a way to promote your brand but listening to your customers too. You need to promote your content or product, but engagement, interaction with customers, and being human are also part of social media marketing.
How about curating content that your audience is interested in? What if you have followers in different time zones? How about managing all the social platforms from one place? Would you mind having a look at all the analytics of your posts to judge better?The absolute first thing you should fold your head over is that social media presence plays a part in different parts of your business. It is an introduction to potential customers on the web. Not only does it grows your introduction to customers on social platforms, for example, Facebook, Twitter, Pinterest, and Instagram, it also enables you to get before front-runners in the business world utilizing LinkedIn and other B2B tools. Social media lets you be in front of potential customers both on their PC and on cell phones. Social media marketing is an excellent option for brands with low financial investment and a measurable return via analytics.
A right social media management tool can help you grow your online presence while making your life easier.
Here are five reasons why you should be using a social media tool to manage your social profiles.
1. To Manage Multiple Social Pages from One Place
Many businesses have more than one social profile for a single company. Imagine how hard it would be to manage if you had to log in and out of every profile to post or reply. Social media management tools can help you reduce the time and effort you put into juggling with your social accounts. You can connect all your social networks into one spot to post directly to all the accounts in one single click.
2. To Keep Up With Customer Engagement
Users on social media can’t wait too long for a business to reply. The one thing that can stand you out on social media is timely, responding to your customer messages. The sooner you reply, the better are the chances of making a loyal customer. Imagine this scenario, where Emily is looking for a deal on coffee and donut on Friday. You and a few other local coffee shops are offering the same deal. Emily messages three coffee shops about the deal before leaving the office, including yours. If you’re the one who replies first, you can have a customer right there. Here’s where a social media tool comes handy – to watch out for all the messages directly, to monitor all the mentions (tagged or untagged) on social media, and to respond all the messages directly all from one place.
3. To Keep Your Social on the Go
Social media is active 27/7. But let’s just admit, you can’t sit there 24/7. Even if you allow someone else manages your social presence, they can’t either. Relax. You don’t have to sit in front of your computer all day long. Social media tools offer their mobile applications which can help you track your social profiles from anywhere. Whether you’re traveling or working remotely, the mobile app is there with you to keep you online and up-to-date. Whether you want to schedule your content or assign your team member a task, it’s all there.
4. To Simplify Team Collaboration
Whether you’re marketing several small accounts or one great product, there will be a team to help. And when different people are working together on social, it can be confusing. How about assigning your team members different roles and tasks and monitoring their performance from one place? Social media tools can help you work with your team resourcefully, whether they’re in the same office or working remotely.
5. To Analyze Your Social Performance
While planning for your next marketing strategy, it’s crucial to analyze what you have done before. Social media tools can help you look into the right data to dictate your future content strategy. You can use that information and data to plan your next social strategy. For example, what’s the best time to post, which post got more engagement or clicks, what are the keywords you need to be on top, which demographics are engaging most with your content, and much more. And not only can you analyze those reports, but you can also export and send it to the stakeholders across the organization who need them.