Ecommerce is a fast-growing industry in the world with so many tools and platforms at your disposal. It is easy for anyone to start an online store today.
Despite this, it is a challenging market with a lot of competition where the right eCommerce marketing strategy can set you up for winning.
Projections show that retail eCommerce sales worldwide will get $4.2 trillion in 2020. So there is no better time than now to start working on a powerful eCommerce marketing strategy. An eCommerce website developer will give your business will benefit from all the exposure it can get.
When it comes to choosing eCommerce strategies, there is no such thing as one size fits all. Everything depends on your business context, or what you sell, the industry, and the audience you are targeting.
Let take 9 Easy Steps To A Winning Ecommerce Strategy.
1. Research the kinds of products to sell online.
To be winning, you need to sell one of two kinds of merchandise:
A high-demand product in a growing niche, or A high-quality commoditized product.
You need to have a product or service shortlist by the time you finish brainstorming. You can try to identify the main competitors for each product. If you find yourself in the middle of a field, move on to the ideas and the next until you find a less cramped niche. Then, decide which product you want to sell.
2. Choose your eCommerce business models.
When you know what you want to sell, now you need to figure out where to sell it. An eCommerce website developer can also help you make it. There are four main business models in eCommerce: business to consumer, or consumer to business, or business to business, and consumer to consumer.
3. Validate your product idea and develop it on your target market.
At this stage, it is vital to perform market research to make sure you have a sound product idea. You will also need to create one or more buyer personas. It will help you build laser-focused marketing strategies later on. Market research is not as hard to perform as you might think, and the buyer personas are pretty fun to create.
4. Create your business structure and then register your company.
To get started in earnest, you need to pick a business structure and then register your business. If you are a freelancer trading under your name, you may sign up as a sole proprietor. Otherwise, you will most likely register your eCommerce company, such as a partnership, an LLC, or an S corporation.
5. How to manufacture and source products for your eCommerce store.
It is time to get specifics about the product sourcing methods, which we wrote about in the business models section. There are three main ways to source products: DIY production, manufacturer or wholesaler, and dropshipping, online eCommerce website developer methods to achieve a balanced income stream.
6. Create a plan for your eCommerce business.
Take time to think about the future before you jump in at the deep end. Roughly 50 percent of new businesses fail within five years, often because they do not plan.
Writing an eCommerce business plan can give you a deeper understanding of your unique offering. And, it can help you, such as spot opportunities in the marketplace, find the resources you need to run your business, figure out what your competitors are up to, identify your target market, and visualize your company’s future.
7. Build your eCommerce store.
You have validated product ideas, registered the company, and write a business plan. Now it is finally time to build your site. Most online retailers and wholesalers choose sales as a service platform because they are simple to offer and use website-building tools and eCommerce platforms.
Quite a few sales as service providers exist, and some are better than others. Before choosing one, start with a free trial of an eCommerce website developer to test out its features.
8. Neet to driving traffic to your online store.
Launching an eCommerce site is so easy. The challenge comes when you need to drive traffic to your online store. We will cover both free and paid digital marketing tactics to boost your site traffic and sales.
9. Measuring eCommerce success.
Ecommerce analytics tools, like Google Analytics, can help you understand how visitors reach your website and what they do when they get there. Ultimately, they provide insight into your conversion rates and sales.
You can use the data obtained from analytics to optimize product descriptions. The page content so that more visitors turn into customers.
Sales as service eCommerce platforms, like BigCommerce, will support Google Analytics integrations. If you are a BigCommerce customer, set up an account with Google Analytics, then visit the Website Analytics submenu in the Advanced Settings section of your control panel. Check the box next to Google Analytics, and then paste your tracking ID into the Property ID field to get started.
BigCommerce Google Analytics can integration supports Enhanced Ecommerce and Site Search, which lets you evaluate individual page views and search terms.
You can view analytics within Facebook Insights, Google Analytics (site traffic), and your email provider.
It takes dedication and determination to set up a winning eCommerce store. You need a great product in a growing niche, a stellar business plan, the right eCommerce platform, and a well-researched marketing strategy. Or you can use an eCommerce website developer to help. You will create a winning eCommerce business.