6 Proven Ways To Boost The Conversion Rates Of Your Call-To-Action Buttons
Simply having a website is not enough to get going these days. You need to go an extra mile, to tap into your target demographic. There’s no point if the visitor doesn’t click on your website and subscribe to your services. CTA or call-to-action buttons help you with that. Here are some tried and tested ways to get CTA buttons to boost your brand. Follow these tips and see how your business grows by leaps and bounds!
Customisation is must
First and foremost, you must be aware that CTA buttons are not generic or follow a standard design. You can develop colourful, attractive, and easily visible buttons without writing a line of code. Note that the design, framework and placement of these buttons matter the most. How do you plan to approach your customers? What is your message? How would you present it? All these questions matter.
Hence, make it a point to make your CTAs more personalised and approachable. Don’t include any fluff or unnecessary content though. Keep your message short, sweet and to the point. The attention span of an average viewer is very short. You need to catch their eye in the first few seconds only.
Optimize your CTA buttons
Next, you need to optimize the CTA buttons in a way that is accessible across all devices. Ensure that the CTA appears clearly across all screes, irrespective of their size or resolution. In this day and age, most people use mobile phones and laptops for viewing websites. Research proves that websites with a higher SEO ranking had 33.4% better click-per-view rates than others.
CTA buttons ensure that the people who visit your website end up subscribing to your services. It is one of the most effective ways of monetizing your content and expanding your reach. By making the CTAs compatible with other devices, you can reach out to more people and increase your conversion rates.
Always deliver value
CTA or call-to-action does exactly as the name suggests. These buttons can be incorporated in your website to make it more approachable and accessible. Remember, your CTA buttons are viewed by actual real-life people. Always have a personalised, real and informal approach. Don’t be very professional about the design. Also, find your niche and ensure that you stick to it. Always aim at adding value to the viewer’s experience.
Avoid being too uptight or professional. Advertising is all about adapting to the situation and making the best of it. Learn to read the trends of the market, understand the needs of the demographic. Offer then audience not just what they want but what they might benefit from.
Focus on long-term gains
CTA buttons and features aim at establishing your customer base. It is more about creating goodwill, about expanding your online reputation. CTAs don’t aim for short-term gains. So, always keep your long-term expansion plans in mind. Marketing is more than just catchy lines and attractive packaging. The average conversion rate for ecommerce in 2017 was 0.16%, but this has significantly increased over the past few years.
CTA feature is often used by brands for small goals and meeting sales target. In reality, these features can actually help your brand grow. It is a great way to become familiar with the customer’s need. Get your hands on the demand metrics and analyse it for your benefit.
Be subtle
Whenever a visitor checks out your website, chances are they will move away without making a purchase. There might be instances where a potential customer adds items to the shopping counter, reaches the billing page and then choose to opt out. There can be a number of reasons why this happens. Technical glitches, network issues or simply a mood change by the customer are but some of the reasons
With CTA buttons, you can make an impact on the visitor. By seeing the CTA reminder, the visitor might feel encouraged to spend more time on your website and even consider making a purchase. Nobody likes in-your-face advertising. You need to be subtle about your message. The size of the button, the content of the message and its placement hence becomes crucial factors you cannot ignore.
Experiment and explore
Marketing trends have drastically changed over the years. Brands no longer rely on the old and obsolete methods of advertising. Almost everything is done online these days. All you need is an idea and an internet connection. However, the growing popularity of the virtual platforms has also led to an unprecedented increase in the competition. There is no dearth of content online.
You will find websites and ecommerce ventures popping up almost every day. In such a case, it very difficult to get more leads for your business and convert them to successful sales. Never stop experimenting. Marketing is all about trial and errors. Be ready to take risks, if you want to get an edge over your peers.
Author Bio
With over 13 years experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings – SEO Company. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.
