Search Engine Optimisation is an ever-evolving field. Hence, all businesses need to stay up-to-date with SEO tips and tricks to ensure their website does well with its rankings. The better your website ranks on search engines like Google, the more you can expect your business to grow.
SEO for dentists is essential, just like any other business. Suppose you are a dentist and want more people to visit your website, know about your existence and eventually book an appointment with you. In that case, you must include SEO in your digital marketing strategy.
Some great SEO tips for your dental practice are:
Add easy-to-understand content to your website
The content that your add to your website plays a significant role in SEO. Include as much information possible about your services on your website so that people can read in-depth about your offerings. However, try to use simple-to-understand language so that any layman can understand it. There will be times when you may have to include scientific or technical information about dentistry on your website; ensure to describe it in simple words for better understanding of all readers.
Use relevant keywords wherever possible
Research your keywords well and include only the relevant ones to your website. Many keyword search tools give you a clear picture of the best keywords depending on your business. The placement of your keywords is as important as their selection. Try to include relevant keywords in the heading and subheadings of your website page. Another great way to optimise your website is to include your keywords in the URL. Keyword-rich URLs are better to remember.
Incorporate long-tail keywords in every page
Long-tail keywords are specific and focus on a particular service you offer. For example, if you are a dentist offering teeth whitening treatments, you could use the long-tail keyword ‘teeth-whitening service’ on relevant pages. Long-tail keywords are less competitive than head keywords. When choosing the long-tail keywords for your website, ensure to pick the more specific ones to reduce competition.
Add fresh content regularly
Google re-indexes the pages regularly. If you want your website to rank high on Google, you need to put in efforts to update your website’s content. You may add fresh content to your website every month in the form of blogs or edit the current content on your website. Google loves fresh content! The more content you add to your website, the better your ranking on Google can get.
Reduce lag time for better user experience
If your potential patients visit your website and it takes longer than usual for it to load, the chances are they may turn away from your website. Internet users don’t like slow-loading websites. They want to see the content on your website the moment they land on it. Ensure you use compressed files and a host with speedy servers to reduce your website’s lag time.
Build easy-to-navigate websites
Users like to find things easily on the website. This means whatever information your potential patients are looking for; they must find it easily on your website. Put in extra efforts to make your website easy to navigate. If you offer an array of services, it is best to have information on all these services on your website. Ensure there are tabs for each of the service is easy to find, so the users can easily spot the page they are looking for.
Write convincing meta descriptions
Meta descriptions describe the content of your page. They can be spotted on the Google search page, right below the title. Aim to keep your meta descriptions of 160 characters, including spaces, so that Google can show the users complete information on the search page. If you include lengthy meta descriptions, Google will cut the information, not allow readers to read the entire description.
Try guest blogging
Guest blogging is a great way to build backlink to your sites. Write informative blogs, post them on third-party websites, and encourage the audience to reach out to your website by linking it to keyword-rick anchor text. Guest blogging, if done regularly, can prove beneficial for your dental business.
Ask patients to review your services
A great way to boost off-site SEO is to ask your patients to leave a review for you on Google. You can request your patients to write about their experience at your clinic at the end of their treatment. Once you have positive reviews on Google, your SEO efforts will get a boost.
Make use of Google My Business
To optimise your website’s listing, you can make use of Google My Business. Fill in all your company details, including your site’s URL, business name, address, contact information, pricing, photos, etc., on Google My Business. This will help your website to rank higher on Google for sure.