Digital marketing is one of the best ways to gain prominence for your business. Whether you want to get more sales, bring more traffic to your website, or raise awareness about your brand, digital marketing offers a targeted and low cost solution to every need. Some companies even offer low cost local and national SEO Packages for both small and mid-range businesses.
In this article, we will discuss how you can use digital marketing to advance the marketing of your business and turn it into a real brand online. The digital techniques used in marketing and communication are simply faster, more streamlined, practical and versatile than traditional paper-based marketing.
5 Ways to Build Your Brand with Digital Marketing
1. Associate a Story
Whether you are new to digital marketing or already have an online successful business, content can help take your business to the next level. First, ask yourself, what kind of a brand story does your content tell?
According to research, customers are more likely to buy products from brands that they can relate to. Can your brand relate with its customers?
To find out, ask your team:
- Do your customers feel connected with your business?
- What value are you providing to them apart from selling your products?
- Do you have any case studies to prove that your brand is creating value for your customers?
Asking these questions will help you and your team realize how disconnected they are from the customers and what things they need to implement to connect with the customers again.
2. Use Social Media to Engage
Social media is a powerful tool in the arsenal of a marketer. In fact, Gary Vaynerchuk was one of the first ones to realize how social media could be used to create powerful brands from nothing. He started promoting Wine on social media in 2007. At that time, no one knew that social media could become a driving engine for brand awareness and sales. Today, he is one of the finest digital marketers and entrepreneurs we have.
So, whether you have a small business or a nonprofit organization, the best way to turn it into a brand is by engaging with your followers on social media. You can further enhance your brand by promoting like-minded posts through the social platforms. By building an informative, reputable, and credible brand on social media you are much more likely to know when opportunities present themselves.
3. Make Your Website Appealing
Whether you have a great social media presence and high quality content, it isn’t going to make any difference if your website doesn’t portray the same. Consider your website as the face of your company. So whatever design you have on social media, or whatever image you portray through your content, make sure that it is present on your website as well.
As a business, your website will play a deciding role for customers. They may get attracted to your brand through social media or through your content, but they will only convert on your website. So, make sure to A/B test your website and enhance its conversions. Here is a complete guide on A/B testing you can use to improve sales.
4. Search Engine Optimization (SEO)
SEO is the backend of any marketing effort in the digital medium. You can gain engagement through social media but you can’t get a consistent flow of traffic through it. That is why it is important to have an SEO strategy for your business that you can use to get recurring visitors to your store.
But don’t associate SEO with brand image. SEO may help your business rank higher in searches, it isn’t going to turn it into a brand. For that to happen, you will need to have a vision, one voice, and remain consistent on quality.
5. Benefits of Turning Your Business Into a Brand
Brand build recognition, trust, and loyalty. Why do people use McDonalds? Because they can realize the ‘golden M’ anywhere. And, that’s what makes McDonalds special than Burger king or Hardees. Similarly, Dunkin Donuts decides to introduce a new smoothie shake. You are going to try it because all their previous products have been superb, surely the new smoothie is going to have the same taste and quality. A strong brand helps the business introduce a completely new range or products or pivot when necessary.
- By turning your business into a brand your business will get more exposure both online and offline.
- Your customers will also increase and you will get recurring customers because of the trust factor that comes with branding your business.
- Branding will help you communicate your vision, mission, and ideas to your customers and to the larger public through multiple mediums.
Source: Top Advisor Marketing
The pay-off of turning your business into a brand may not happen overnight, but if you stay consistent with digital marketing efforts you will soon realize that your brand has started to appeal to customers. And that’s what counts!
If you are struggling with branding, then Globex IT Solutions might be able to help you get started fast and easy.