If you are a marketer, you will definitely agree to it that Instagram is a powerful platform to reach people across different parts of the world. There is no better to promote your visual content. The app alone is a great way to get started and build a foundation for your brand but if you are looking forward to ramping up the results, it is time to put some extra efforts.
Instagram is more than just a photo-based social network. If used right, it can help you promote your products and services, get leads and generate conversations. In this article, I am going to share with you 5 effective ways to improve your Instagram marketing strategy.
- Add your website’s link to your bio
Instagram doesn’t yet offer clickable links on captions. The only place it can create clickable links in your profile bio. If you really want success, you got to learn how to use the link strategy effectively. It doesn’t always have to be the URL to your website, it can be a URL to your product or any landing page that you want to get traffic on. The good news is, you can change it as often as you want to.
So, use this to your benefit. Once the page lead generation or contest is over, change back to the default URL. It is recommended to use a trackable link for each of the URLs you place on the bio. It will help you check that specific link on Google Analytics and then you can assess how much traffic it actually drove to your website.
- Buy Instagram followers, if you must
The follower count on your Instagram page matters. People make a decision to follow you by not just how often you post but also the number of followers you have. It’s a way of testing your credibility. When you are starting from zero, it can take a lot of time to build a fan following. It is painful to see all your potential visitors go to the competitors’ pages even though you are offering better products and putting real effort in setting marketing campaigns.
But if you have let’s say more than 2000 followers already, your marketing efforts will start showing results. So, why not buy Active Instagram followers and fast forward the results? Lots of popular businesses are already doing it and it’s no harm in buying followers. It’s totally safe.
- Be regular and consistent in posting
Wanna persuade your followers? The key to persuasion is consistency. Yes, you got me right, you will have to post consistently to build a relationship of trust between you and your followers. Having a huge fan following isn’t enough. If they don’t engage with your posts, what’s the point of even posting?
Furthermore, since you will be trying to convince a customer who doesn’t have much information on you, posting the right stuff is a great way of communicating your brand image and even about your products. The more you engage with your followers, the stronger your relationship with them will become. It’s an opportunity to influence your customers with your brand; use it wisely.
- Post at the right time
Posting at the right time matters. You need to post exactly when your fans are online and available to engage with your posts. It’s also a critical factor if you want to increase your fan following. Follow this rule; always go fishing when they are plenty of fish in the sea.
What’s the right time to post on Instagram you ask? That depends on your industry and time zone. Generally, it is said that the best to time to post on Instagram is during the off-work hours i.e. between 11 AM to 1 PM and between 7 PM and 9 PM. This may or may not be the right time for you. So, it is recommended to experience by posting at different times of the day and measure the progress. The time you get the most likes, comments and shares is the right time for you to post on Instagram.
You can always use tools to schedule the posts to never miss an opportunity for customer engagement. It will make your life easy and help you post at the best time.
- Make use of Instagram stories and live
You cannot make the most of Instagram if you don’t use the stories and live feature. Stories are the first thing that hit the eyes of a user when they open their Instagram account and if you have something interesting to offer, the visitor will likely to watch it. When you go live, Instagram notifies all your followers who are active on the app so, you wouldn’t want to miss on this opportunity of knocking at their door and making them see your content.